McDonald’s™ is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 58 million people in around 130 countries each day. 70 percent of our restaurants worldwide are owned and operated by independent, local businessmen and businesswomen.
In India, the brand is managed by two business entities…
Connaught Plaza Restaurants Private Limited, led by Mr. Vikram Bakshi, JV Partner and Managing Director, North & East India
Hardcastle Restaurants Private Limited, led by Ms. Smita Jatia, Managing Director, South & West India
McDonald’s™ philosophy of QSCV (Quality, Service, Cleanliness and Value) is the guiding force behind its service to the customers in India. Following its philosophy of being sensitive to local food and cultural preferences, India was the first country in the McDonald’s™ system where it served non-beef and non-pork products. More than 70 percent of the menu in India has been locally developed with complete segregation of vegetarian and non-vegetarian products right from the food processing plants to the point of serving the customers.
McDonald’s™ commitment to its Indian customers is evident even in development of special sauces that use local spices and chillies. The mayonnaise and all other sauces are egg-less. McDonald’s™ also pioneered the establishment of Cold Chain across India which helps maintain freshness and nutrition in every product.
McDonald’s™ regular scrumptious menu includes wide range of products like McAloo Tikki™, Filet-O-Fish™, Spicy Range, Chicken McGrill™, McVeggie™, Veg Pizz a McPuff™, Chicken Mcnuggets®, Fries, Wraps, an assortment of Sundaes, Soft Serve and refreshing beverages such as Ice Tea & Cold Coffee with outstanding service in a vibrant and lively ambience, for which McDonald’s™ is known worldwide.
McDonald’s™ had further reinforced the branded affordability mantra via the introduction of the Happy Price Menu which starts at Rs 25 only.
Keeping pace with the customer evolving needs McDonald’s™ also functions on models that drive convenience and create unique differentiation like McDelivery, Drive thru, Breakfast Menu, high ways and extended hours McDonald’s. (Currently, available in select cities)
At present, there are 300 McDonald’s™ restaurants in India.
The strong foundation that Ray Kroc built… continues today with McDonald’s™ vision and commitment for its internal as well as external customers. Since then, it has evolved into a value driven brand, and recognizes that affordability of its products is an attractive proposition for its customers along with taste. McDonald’s™ continues to strengthen it business model and progress with customers evolving needs